Dear Baby is now closed. Good luck to everyone who wrote a letter.

For more great opportunities, head to our Giveaways page


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How To Win

Write a touching letter to your baby expressing all the things you want them to know as they begin their life-long journey.

Got Questions?

We Have Answers :)

  • Who are you guys?

    Hey, thanks for asking. We’re the Parent Life Network, a division of Square Crop Studios Inc. We’re all about helping Canadian families, so we’ve teamed up with PlaytexBaby to spread the love with our Dear Baby campaign. We’ve always got lots of exciting things going on like our Canada’s Luckiest Baby contest, our fun and informative blog, and our massive Facebook community forum of new and expecting parents.

  • So, what’s this contest all about?

    Our dream is to make parents’ lives better. We want to do that not just through our amazing prizes, but also through a great campaign all about loving your baby. Whether you’re adding photos, sharing your letter on social media, or viewing letters written by other parents, we want you to experience and share all the love out there. And of course, since this is a contest, we will be giving away an awesome grand prize to one lucky member.

  • How can I improve my chances of winning?

    When you enter Dear Baby, you automatically get an entry into the grand prize draw, but it doesn’t stop there. We’ll be unveiling new Extra Entry opportunities throughout the contest, so keep coming back to improve your chances of winning. It might mean sharing your letter with your friends or even inviting another relative to write one, just remember that the more entries you have, the greater the odds your name will be drawn.