Frequently Asked Questions

  • Who are you guys?


    Thanks for asking. We’re the Parent Life Network, a division of Square Crop Studios, Inc. In short, we reward Canadian families. We have teamed up with PlaytexBaby to give back to parents through the Dear Baby campaign. We also have other awesome contests like Canada’s Luckiest Baby, as well as a blog that boasts original and dynamic content to discerning moms and dads. There’s also the PLN Facebook group that quickly became Canada’s largest community of new and expecting parents that feels more like a family.

  • So, what’s this contest all about?


    We wanted to provide a space for parents to publish a letter to their baby. Dear Baby gives parents the opportunity to write a letter or a story to their child. The site makes it easy to add a photo and then to share your letter with others using email or social media. You can also view the letters written by other parents. At the end of the contest, one lucky member will be selected to win the grand prize. There will be opportunities to increase your chances along the way, so keep checking back to earn more entries and to view and share more letters.

  • What are the requirements?


    The only requirement is that you are a Canadian over the age of 18 and enter on behalf of A Baby You Love. This Canada-wide opportunity is open to babies on the way and children up to the age of four. Current and soon-to-be moms, dads, grandparents, other family members and friends will all have an opportunity to enter. That baby doesn’t have to be the most talented, adorable, genius baby in the country (although we don’t doubt that they are). In fact, that baby doesn’t even have to be born yet. We’re just looking for growing families, so if you’ve got a belly bump or a little one up to age four, you’re eligible!

  • When does the contest end?


    Dear Baby will close on November 1st, 2017. A winner will be selected shortly after that date.

  • How will you choose the winner?


    The winner will be chosen at random from all eligible entries. Yep, it’s really that simple. Good luck. (See rules for details.)